Blog

Snapchat has launched a new ‘Story Studio’ app to selected users, which provides a simplified, streamlined means to create more complex vertical videos, ...

Conversational AI can be a major asset to your social media presence. These days, 64% of people say they’d rather message a business than call it. If ...

The 1957 book Marken und Signete, published by Julius Hoffmann, features logos by designers such as Helmut Salden, Roger Excoffon, ...

A lot of my work is on large consumer facing sites. As such, they get a tremendous amount of long-tail traffic. That’s right, long-tail search isn’t dead. ...

On August 1st, 2018 an algorithm update took 50% of traffic from a client site in the automotive vertical. An analysis of the update made me certain that ...

(This is a personal post so if that isn’t your thing then you should move on.) 2018 was a satisfying year because many of the issues that I surfaced last ...

Understanding query syntax may be the most important part of a successful search strategy. What words do people use when searching? What type of intent do ...

Photo via Vice There are few more memorable logos in the music profession than the alien-like ‘A’ of Aphex Twin. It ...

Links are still an important part of ranking well in search. While I believe engagement signals are what ultimately get you to the top of a search result, ...

Google makes it easy for marketers to make bad decisions by hiding the performance of image search traffic. Marketers have grown accustomed to not seeing ...