Blog

Like in the fashion world, TikTok trends come in and out of style, fast. Something that seems eternally cool one moment can be obnoxious the next — ...

Twitter has published a new overview of the rise in dating-related discussion via tweet, with conversations about dating up 65% versus 2019, before the ...

It’s one thing to know in your heart that you’re a social media whiz: it’s another to be able to prove it. Which is why social media analytics are so ...

Snapchat has launched a new ‘Story Studio’ app to selected users, which provides a simplified, streamlined means to create more complex vertical videos, ...

Conversational AI can be a major asset to your social media presence. These days, 64% of people say they’d rather message a business than call it. If ...

The 1957 book Marken und Signete, published by Julius Hoffmann, features logos by designers such as Helmut Salden, Roger Excoffon, ...

A lot of my work is on large consumer facing sites. As such, they get a tremendous amount of long-tail traffic. That’s right, long-tail search isn’t dead. ...

On August 1st, 2018 an algorithm update took 50% of traffic from a client site in the automotive vertical. An analysis of the update made me certain that ...

(This is a personal post so if that isn’t your thing then you should move on.) 2018 was a satisfying year because many of the issues that I surfaced last ...

Understanding query syntax may be the most important part of a successful search strategy. What words do people use when searching? What type of intent do ...